¡ChivaHermano! Elige otro país o región para ver contenido específico del equipo más querido de México.

Press release

16/08/2021 10:00 / Club Deportivo Guadalajara


- Fans can watch live and on-demand Liga MX and Liga MX Femenil matches.

Amsterdam, Netherlands.- ELEVEN, whose audiences enjoy a 24/7 offering of live and on-demand sports and entertainment across its global network, announced today a new partnership with fabled Mexican football team Club Deportivo Guadalajara, AKA Las Chivas. A founding member of the country’s top tier and one of its most successful teams, passionate Chivahermanos will get closer to their side with live and on-demand matches from across the 2021 Liga MX and Liga MX Femenil seasons available to watch in more than 100 countries and territories globally.

“We’re truly excited that we can both help bring one of Mexico’s most famous, historic, and best supported teams in Chivas de Guadalajara to more of their dedicated fan base than ever before and uncover new supporters,” says Pedro Presa, ELEVEN Group Chief D2C Officer. “From the intense and world-famous El Super Clasico to being able to showcase the incredible growth and quality of Liga MX Femenil from the spectacular Estadio Akron, our collaboration with Chivas de Guadalajara has so much to offer to their fans worldwide via our newly launched global platform ElevenSports.Com.”

Chivas continues to be a pioneer in Mexico helping to internationalize our league. And there’s no better way to do it, than working with a company like Eleven Group, which is a leader in the industry of sports content” says Olimpia Cabral, head of Marketing, Sales and Communications at Chivas.

“We are very happy to be closer to our fans around the world. Everybody knows that ‘wherever a Mexican lives, you’re going to find a Chivahermano’, and mexicans lives in every place of the earth, so this is going to be huge”.

Fans watching on ElevenSports.Com will benefit from this agreement in multiple ways, including:

- All Liga MX Apertura 2021 home matches available live and on-demand for free.
- Chivas Women’s home matches live and on-demand for free.
- Subject to availability and broadcast, live and on-demand youth matches, and other programming for free.
- Ability to watch how they want, when they want, across web, mobile, tablet, and TV, chat with fellow supporters, and more.


* About The ELEVEN Group

ELEVEN is an award-winning sports and entertainment media group, established in 2015. ELEVEN’s platforms across Europe and Asia deliver fans the best live premium sport across their linear and digital channels, with a rights portfolio that includes the UEFA Champions League, Premier League, LaLiga, Bundesliga, Serie A, F1, NBA and NFL. In Belgium, ELEVEN holds the domestic and international rights to the Belgian Pro League.

Eleven’s global streaming platform www.elevensports.com delivers thousands of hours of niche-premium and longtail live and on-demand sport to fans in over 230 countries around the world.

Following the recent acquisitions of the global streaming platform MyCujoo and the US based sports media and entertainment company Team Whistle, the ELEVEN Group now houses 1,655 distribution channels and 665 million aggregated social media followers, generating more than 4 billion video views each month. The Group owns more than 50 original content formats and distributes over 65,000 live hours of sport each year to audiences globally.

From the world’s biggest sporting events, to the best local sport, to award winning original programming - audiences enjoy a 24/7 offering of live and non-live entertainment across ELEVEN’s global network.

* About Chivas

Chivas is one of the two biggest clubs in Mexico, with most championships achieved (36 trophies between local leagues, cups and international competitions). Also is the team with the LARGEST FANBASE in Mexico and the United States, around 39 million of ChivaHermanos.

The club was founded 115 years ago and his tradition demands to play with ONLY MEXICAN PLAYERS.

The Rebaño Sagrado (as it is also named) is one of the 6 most valuable clubs in Latin America. His social media accounts have reached more than 15 MILLION FOLLOWERS, and represents more than 20% of the total Liga MX interactions.

Our women’s soccer team is also historic. They were the first women’s Liga MX Champions.
But beyond that, Chivas Femenil as a project, is a referent point for the professionalization of the female league in Mexico.


Position Teams Matches Points
5 17 26
6 17 26
7 17 26
8 17 25
9 17 23

  • US partners